Essentials Marketing: Mkt Strategy Planning Approach
Essentials Marketing: Mkt Strategy Planning Approach

Essentials of Marketing: A Marketing Strategy Planning Approach

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SKU: 9781266768170
Duration: Perpetual
Duration: Perpetual

Dating back to Jerry McCarthy’s 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through:

  • Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios.
  • Purpose Orientation: Emphasizes an organization's broader value creation beyond profit, benefitting stakeholders.
  • Diversity, Equity, Inclusion: Integrates racial justice topics inspired by Marketing Insights podcast episodes with Professor Shanita Akintonde.
  • Marketing Analytics: Expands coverage of big data and analytics, supporting strategic planning.
  • Visual Enhancement: Hundreds of additional images and exhibits integrated into Connect Interactive exercises and PowerPoint slides for enriched learning

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